Here’s An Idea; Do The Opposite Of What Your Competitors Are Doing

June 27th, 2016 by Paul Castain No comments »

One way to seriously limit your opportunities, is to limit your efforts to doing what everyone else is doing. Said another way . . . Consider doing the OPPOSITE of What Your Competitors Are Doing. Example; There’s an old sales axiom that invites us to “Go where the money is”. That’s sound advice, and by […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Want More Sales? Be More Daring!

June 24th, 2016 by Paul Castain No comments »

There are things that jump out at us in sales and yet, we choose to leave well enough alone. Sometimes we avoid the subject because we don’t want to jeopardize the sale, hurt feelings or who knows, incite a riot but . . . You’re doing your prospect/client a disservice when you avoid the “elephant […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Why Looking For “Pain” Might Limit You As A Sales Rep

June 23rd, 2016 by Paul Castain No comments »

From the beginning of time, we were taught that we have to uncover the “pain”. So, being the good, law abiding, aspiring sales rock stars, that we are, we put all this artillery fire on searching for “pain”; That may or may not be there! I see  two flaws to this logic. 1)   If there […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

5 Reasons Why You Should Ask For A Tour

June 21st, 2016 by Paul Castain No comments »

Want to do something that will generate mucho benefits? Ask for a tour when you meet with prospects! Why? 1) You Create Additional Energy! Energy is a really good thing in a meeting because it helps create emotion and emotion is pretty AWESOME  because it’s the first step towards getting someone off the fence of […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

How To Never Miss A Beat With Your Pre Call Planning

June 20th, 2016 by Paul Castain No comments »

When you really think about it, there’s a lot riding on the planning we do, prior to meetings, conference calls, Webex, etc. With proper planning, we can . . . Have a thorough understanding so we can; Ask better questions to gain an even more thorough understanding Prepare more meaningful talking points based on that understanding […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

How can I get my website ranked in Google?

June 20th, 2016 by Lisa March No comments »

How to get your website ranked on GoogleCurrently, in the digital age where information technology has taken a firm hold of the globe’s attention, numerous online businesses/companies are prioritizing effective web strategies. From the looks of it, they face a forceful resistance from the web marketplace. With an array of tools and techniques at their disposal, pinpointing and employing the right methods of contact creation, lead generation, and conversion is most usually too overwhelming.

Can you guess a particular instance or tactic that can push you in the right direction towards achieving all the three objectives above? That’s right! Being a well ranked, top listed website on the most popular search engines.

That brings us to the question of how to be a ranked website on google?

  1. SEO and how it works?

First things first – Search engine optimization (SEO) is the process of improving your content in order to attract more visitors from search engine results.

Google ranking is based on how reliable the information on the website is, the number of backlinks related to the website and the strong keywords used throughout the content.

Search engines are becoming smarter every day. They can even read through and analyze the content you have created and this helps them rank your website on Google.

  1. It is all about content creation

Creating new content is a great way to get your website ranked on Google. The more content you create –  the higher the number of backlinks to your website there will be. The more you use effective keywords, the higher your chances of getting your website ranked in Google.

The main focus of the content should be a balance between the quantity of pages and blogs created and the quality of that content. Make sure you understand the needs of your target customer. Create your content around his/her needs and interests, talk about WHAT bothers them and intrigue them with HOW their problems can be solved.

Also, when creating a new piece of content, try to mimic the language of your target audience. This will not only help you get your website ranked on Google, but also will attract the most appropriate visitors and convert them into customers.

  1. Long tail keywords will lead you to organic results

Keywords, the words that are typed into search engines, are essentially the most important elements of initial contact with the target audience. Before deciding on a primary keyword, it is vital to perform a keyword research. At first, try different versions of the keyword. As it is easier to be ranked for long tail keywords, try to avoid short keywords. For example, if you type just ‘shoes’, your search results will show you all types of shoes. But when you type ‘sport shoes for women’ the results are going to be much more specific.

While using the right keyword, your chances to be ranked on Google increase dramatically. Conversely, when using a weak keyword, it is very hard to achieve ORGANIC rankings on Google. As mentioned before, search engines are getting smarter. Now they can read through the entire text on a web page and even understand the content of it. To use this feature to your benefit, try to use different variations of your primary keyword throughout the text. For example, as in the case of ‘sport shoes for women’, try using ‘women’s sports shoes’, ‘fitness shoes for women’ or ‘gym shoes for girls’.

  1. Promoting your content

Promotion of your content is a very important step that should be worked on, on your way to being organically listed on Google. On average, the time spent on promotion should be equal to the time you have spent on creating a particular piece of content.

How to promote effectively?

  • Share your content on social media
  • Send emails and newsletters to existing and potential customers with read more links back to your content.
  • Ask your colleagues to share the content
  • Try to get other reliable websites to link back (backlinks) to your content

By promoting your content, you are generating more traffic to your website and gaining valuable backlinks to your website. This, in turn, will help you get your website ranked in Google.

  1. Analyze

We believe that analysis should be an obligatory part of every single activity related to your marketing strategy. The analysis is vital for improvement, as it keeps track of all the mistakes and additionally provides insights into particular marketing activity outcomes.

Considering search engine ranking, analysis can show you exactly which online marketing techniques are scoring high and which can be improved.

All in all, these tips will set you on track towards making drastic positive improvements to your online marketing strategy. Keep these recommendations in mind, while creating new content and working on different web marketing related tasks. It will definitely help you on your journey towards getting your website ranked well in Google.

The post How can I get my website ranked in Google? appeared first on Web Design, Development, Maintenance and Hosting in Massachusetts – inConcert Web Solutions.

Rock Star Academy: Early Registration (And The $200 Discount) Ends Today

June 20th, 2016 by Paul Castain No comments »

The $200 discount (and FREE webinar) for our Rock Star Academy program disappear later today. And what is this “Rock Star Academy” thing . . . Starting July 21st, I’m going to take you “backstage” and share the step by step system my clients and I have been using to grow our sales. I’m going […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

The 10 Things Every Sales Rep Should Know About Questions

June 18th, 2016 by Paul Castain No comments »

Beyond giving us valuable information . . . 1)    A good question can draw someone inward and . . . cause them to reflect, consider, and even do so subconsciously through (get this) the awareness your question has created. 2)    Good questioning allows you to take control of a situation . . . without being […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Are You Making Any Of These Questioning Mistakes?

June 17th, 2016 by Paul Castain No comments »

The questions we ask can make or break the deal. Execute properly and you pave the way for a higher probability sale. Execute poorly and you disconnect! Here are several of the mistakes you need to avoid, at all cost! 1)    Failure to establish the proper environment. This includes everything from not having enough time, to […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

The Average Sales Rep Won’t Bother To Do This

June 16th, 2016 by Paul Castain No comments »

The average sales rep won’t bother to take a look in the mirror! Whether its because they’re always running, running, running or Maybe they lack the balls, or worse yet; Maybe they’re kidding themselves into thinking that they have it all figured out! And that, ladies and gentlemen, is why the average sales rep; Remains AVERAGE! Earlier […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

FREE Download: The Sales Rock Star’s Checklist

June 16th, 2016 by Paul Castain No comments »

Whether you’re somewhat new to sales, or you consider yourself a seasoned pro, it never hurts to take a look in the mirror every once in a while! To help you take an honest look at your sales skills, I’ve put together a new and improved checklist, that you can download for FREE, by clicking HERE. […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

You Might Think You’re Unique But You’re Perceived As “Me Too”

June 15th, 2016 by Paul Castain No comments »

I can tell you that Castain Training Systems is a different type of sales training company all day long but; If I don’t demonstrate that difference, the PERCEPTION is that; We’re just another “Me too” training company. Please allow me to get a little more personal; How about you . . . Is it possible […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

4 Things To Do When A Prospect Is Skeptical

June 14th, 2016 by Paul Castain No comments »

I have one of the toughest crowds to sell to! At the decision making level, you have many who feel . . . 1) That sales training is a waste of time and money 2) That most sales trainers are displaced sales people. You know, the old, “Those who can, do; those who can’t, teach” […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Meet Carolyn MacCloud

June 13th, 2016 by Lisa March No comments »

Meet Carolyn MacCloudWe believe in finding people who compliment our business and who believe in our same core values. We are proud to have partnered with Carolyn MacCloud to help head up our email marketing. Carolyn is a seasoned professional with more than 25 years of strategic marketing experience. Over the years she has won several marketing awards for her work. She is passionate about helping businesses and has worked with B2B, B2C, Non-profits and businesses of all sizes from startup to fortune 500s.

Carolyn met us while she was working at Constant Contact. As a Marketing Manger at Constant Contact for almost 2 years, she knows the ins and outs of email marketing. Clients who work with her on average have a 10% higher open rate and click through rate on their emails than the industry standard. She is knowledgeable on industry trends and knows what works to help you achieve the results you’re looking for.

When you sign up for any of our email marketing plans, Carolyn will be the one working with you.

Carolyn is a native Coloradoan, passionate about helping small business, mother of six and loves the outdoors. We know you will enjoy working with her.

The post Meet Carolyn MacCloud appeared first on Web Design, Development, Maintenance and Hosting in Massachusetts – inConcert Web Solutions.

Email Marketing Plans

June 13th, 2016 by Lisa March No comments »

Email IconOne of the biggest concerns we hear from our clients is they don’t have time for email marketing.

At inConcert Web Solutions, we strongly believe, when you’re successful, so are we. Based on what we have been hearing we have implemented Email Marketing Plans to help save you time, money and drive results for your business.

What does that mean for you? You get someone who is knowledgeable about email marketing, who will help you increase your exposure with higher open rates and click throughs. Designs the emails with your brand and style, helps you come up with engaging content, keeping you in front of your customers and top of mind.

Our monthly plans are designed to work with any budget and maximizing your marketing goals. Depending on your needs, we will tailor a plan specific to your needs.

Call us today and find out how easy we and affordable we make it for you.

The post Email Marketing Plans appeared first on Web Design, Development, Maintenance and Hosting in Massachusetts – inConcert Web Solutions.