How Do You Get Someone’s Attention Via Email?

August 16th, 2017 by Paul Castain No comments »

When it comes to sales emails, the odds are a tad against us? Why? Well for starters its a REALLY, and I mean a REALLY noisy channel. How noisy? Try 265 BILLION emails daily. Radicati Group Next, you have a person who today alone will consume 100,000 words of content (34 gigabytes). University of California, San Diego  They […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Why The First 1-2 Sentences Of A Sales Email Matter (It’s Not What You Think)

August 16th, 2017 by Paul Castain No comments »

If I were to tell you that the first 1-2 sentences of a sales email are critical, you’d probably roll your eyes and say “Duh!”. If I were to ask you why the first 1-2 sentences matter, you’d probably say (with a more intense eye roll) “Because we need to get their attention immediately” and […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

How To Get A Potential Client To Answer The Phone Without Being Deceptive

August 15th, 2017 by Paul Castain No comments »

Less and less people pick up their phones these days and that can be more than a bit frustrating; Especially if you’re in sales and the phone is your primary tool. Wouldn’t it be nice if there were a foolproof way to get someone to pick up their phone? Well there isn’t, but; There IS […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Why 3 Is A Magic Number For Big Companies, Small Companies & Aspiring Sales Rock Stars

August 15th, 2017 by Paul Castain No comments »

“Location, location, location” “Past, present, future” “Stop, drop and roll” There is something rhythmic, catchy and memorable about the grouping of threes in our communication. There’s a certain stickiness about it that the brain just can’t resist. And that’s why YOU might want to include the tactic in your emails, cold calls and presentations (rolls off the […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

How Many Different Sales Emails Do You Have In Your Arsenal?

August 14th, 2017 by Paul Castain No comments »

It’s a question worth reflecting on . . . How many different sales emails do you have in your arsenal? After you ponder that, ponder this; Do you think a few more might help the “courtship” along? If email is a huge part of your outreach, then you really do need to have several at your […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Do You Do ANY Of These Things BEFORE Sending A Sales Email?

August 14th, 2017 by Paul Castain No comments »

I created a FREE sales lesson walking you through several things you must do before you email a potential client. I share a lot and hold nothing back so; Get your notebook ready because you’re going to want to take notes for this one! Download this episode (right click and save) My 20 BEST Sales Email […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

20 Sales Email Templates That Get Opened, Read and Responded To

August 14th, 2017 by Paul Castain No comments »

On Thursday, August 24th, at 11:30 am EST, I’m going to teach you my 4 step messaging framework, share my 20 best sales emails, and then send you on your way with 20 of my best templates. Here are just a few of the emails we’ll discuss; The 2 emails that generate a sick amount of appointments […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Things To Do BEFORE Sending A Sales Email

August 13th, 2017 by Paul Castain No comments »

I decided to create a FREE audio sales lesson walking you through several things you must do before you email a potential client. I highly recommend that you listen to this when you can take notes because I promise you that you’re pen is going to be moving 90 miles per hour. Think I’m bluffing? […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

How A Decision Maker Reads A Sales Email And What You Can Do About It

August 13th, 2017 by Paul Castain No comments »

When you send and receive an AVERAGE of 120+ emails each day (according to Radicati Group) you’re forced to make quick decisions. You know, like “Is this worth my time?” And since the human race is now inundated with information (34 gigabytes daily which is the equivalent of reading War and Peace every 4 days), […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Why You Should Consider A 3-5 Sentence Sales Email

August 12th, 2017 by Paul Castain No comments »

A few years ago, I came across a radical concept for emails. Daniel Pink was preaching about the effectiveness of a much shorter email. How short? 3 sentences! At the same time Guy Kawasaki was suggesting 5 At the time, I thought it hard to convey anything meaningful in that short of a window, but then […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

What Every Sales Rep Should Do Before Sending An Email To A Potential Client

August 11th, 2017 by Paul Castain No comments »

I’m going to skip all the obvious stuff  and offer one suggestion that nobody does; Ready? Read the email you’re about to send out loud And then give it the “Kitchen Table” test meaning; If you wouldn’t say it at your kitchen table, having an actual conversation with someone (imagine that) then; Put that email […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Here’s How An Email Can Actually Warm Up A Cold Call

August 10th, 2017 by Paul Castain No comments »

There are actually several ways for you to heat up a cold call by sending an email first. For now, my advice is to make them hungry with a “potato chip” email. You know the deal with potato chips (you can’t eat just one) and that’s exactly what you can do in your email. Ways […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Your Sales Email Competes With Over 100 Other Emails Each Day

August 10th, 2017 by Paul Castain No comments »

According to the latest report from Radicati Group, there are 265 BILLION emails sent/received each and every day and; The average number of emails office workers send/receives daily is 121 but; That’s just average! How many emails do you think the C-Level engages in every day? Oh, and do you think it might be even the […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

File With My 20 BEST Sales Emails

August 10th, 2017 by Paul Castain No comments »

I’ve mentioned it before, and I’m going to mention it again; 82% of the sales emails you send are NEVER even opened! But in your defense, you’re an aspiring sales rock star, NOT some Madison Avenue copywriter! Meanwhile, you’re disregarded, deleted and someone else is sweeping your potential client off their feet! Sucks, right? For the […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Last Chance To Close More

August 9th, 2017 by Paul Castain No comments »

Have you signed up for our How To Take BETTER Control Of Your Opportunities program? It all starts TOMORROW, on a computer screen near you! It’s a 2 session mini course where you can attend live, or view the replay and go at your own pace. Session I  is tomorrow, August 10th at 11:30 am EST […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).