82% Of The Sales Emails You Send AREN’T Even Opened!!!

August 25th, 2016 by Paul Castain No comments »

I was reading a recent report from Constant Contact, where they list average, email open rates, by industry. The results were lousy to say the least! Some industries came in as low as 7% and some as high as 25%. When I averaged it all out, it was about 18% which means . . . […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

A Simple (And Much Needed) Reality Check When It Comes To Sales Emails

August 24th, 2016 by Paul Castain No comments »

I’m going to make this post short, and sweet . . . On average, how many emails do you send each and every week to potential clients? How many responses, do you typically get? How many of those responses are favorable and result in a “next step”. Now for the next part, ask your pain […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

A Simple, “Set It And Forget It” Email Tactic That Generates Business

August 24th, 2016 by Paul Castain No comments »

You know that place on an email where you have your auto signature? It’s actually FREE advertising space and I’m guessing that you aren’t taking advantage of it! Here’s the rub . . . Go to your email settings and pull up your auto signature (don’t worry, we aren’t going to change the actual signature). […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

5 Reasons Why Your Prospects Are Bored and Unimpressed With Your Emails

August 24th, 2016 by Paul Castain No comments »

As much as you send a ton of emails, you have to acknowledge, that the people you’re trying to sell to, receive a ton more! Here are 5 reasons why you might be failing to capture their attention. Your Email Is Leading With Statements About Your Company Instead Of THEM! The two most critical points […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

A Line By Line Review Of An Ineffective Sales Email

August 23rd, 2016 by Paul Castain No comments »

There seems to be an overabundance of “sales experts” outing sales reps who approached them “incorrectly”lately. I’m not a fan of that, (especially when they go over the top and call the rep out by name), but sometimes, I just can’t hold my tongue. I’m going to remove the name of the rep (and company) […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Here’s Why Potential Clients Disregard And Delete You

August 22nd, 2016 by Paul Castain No comments »

Reason #1: Your buyer has way too many things on their brain, and you simply aren’t catching their attention. They are exposed to over 3,000 advertising messages per day according to FastCompany Magazine They send and receive over 100+ emails daily according to Radicati Group They are interrupted 7 times per hour according to Wendy […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

A Simple Email That Will Get You A 99.9% Response Rate

August 22nd, 2016 by Paul Castain No comments »

It’s super important that your network, your prospects, your potential customers, see you as valuable. When people see you as valuable, they continue to open your emails, take your phone calls, buy from you and let us not forget . . . Refer you! There’s a really simple email, that I’ve been sending for about 7 […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

6 Ways To Write A Better Sales Email

August 22nd, 2016 by Paul Castain No comments »

Close your eyes and count to 1 (sorry, but it’s Monday morning, and I need to set the bar pretty low). While you have your eyes closed, I want to you imagine what 2.5 million of something (anything) looks like. Once you have the visual, now you can begin to understand something. Every second, 2.5 […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

The Brutal Truth About Sales Emails

August 21st, 2016 by Paul Castain No comments »

In this week’s free audio sales lesson, we have a really candid chat, about the emails you’ve been sending potential clients. I pinpoint the 2 most dangerous spots in an email, as well as what goes through your prospect’s head, when they scan the email. You do know that they scan the email, right? So […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

An Email Template To Use When A Prospect Goes Silent

August 20th, 2016 by Paul Castain No comments »

It was almost 5 years ago that I was considering a specific CRM for my business. I had a nice chat with the sale rep. Exchanged a few emails and then . . . I went “M.I.A.”! I got caught up in a few things, and this was no longer a priority . . . […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Why The Vast Majority Of Sales Emails Fail EPICALLY!

August 19th, 2016 by Paul Castain No comments »

Do you think the emails you sent today REALLY  made an IMPACT? Sadly, 60-80% of prospecting emails are never even opened let alone responded to! We lose them at the subject line by either using words that scream “SALES PITCH!” or words that send your email to the spam folder. If we make it past […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

How To Get MORE Responses To Your Emails

August 19th, 2016 by Paul Castain No comments »

Sometimes we’re so busy looking for the BIG answer to our challenges, that we miss the obvious answer. You know, the answer where we find ourselves saying “I can’t believe I missed that one”. The following email tip might create one of those moments. If you’d like to increase your response rates . . . End […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Would You Like 10 Sales Email Templates?

August 18th, 2016 by Paul Castain No comments »

Let me ask again; Would you like 10 sales email templates? I’m going to be giving everyone who attends our How To Write AWESOME Emails webinar, 10 templates as well as a really cool 20 page eBook. And not to mention over 50 ideas that will be covered during the webinar! It all happens, live, on […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

How To Write AWESOME Sales Emails

August 18th, 2016 by Paul Castain No comments »

That Email You’re About To Send Is Screwed! Why? Between the massive amount of emails being sent and received each day (110 according to Radicatti Group), and the fact that your recipient is getting pulled, in multiple directions, they need to make a split second decision. In fact . . . Most emails will die at the subject […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

When Someone Doesn’t Respond To Your Email

August 17th, 2016 by Paul Castain No comments »

Pop Quiz . . . You send an email, to someone you’ve never spoken with and they don’t respond. What’s you’re next move? If you replied, “I forward the original email with a comment like ‘What are your thoughts?’” please hang your head, because that’s exactly what you SHOULDN’T do. Why? a) It lacks creativity […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).