Being real can be quite scary because you have to be willing to let people see the real you.
Doing so makes you vulnerable to opinions and in some cases . . .
Heavy duty judgment!
Being real can also be scary to the recipient of your message because it might come across harsh, offensive or downright nutty!
I […]
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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.
Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.
Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).