Archive for February, 2013

Full Color 20 Mil Business Card Magnet #MGBC

February 27th, 2013

Full Color 20 Mil Business Card Magnet #MGBC

Size: 3” x 2.5”

Imprint Area: 3” x 2.5”

Imprint Color: 4/0 (Full Color)

Plate Setup Charge: .00

Layout and Design: .00*

Shipping Weight: 18 lbs/1000

Price Includes:

Full Color Imprint

1 Imprint Locations

Digital Proof

FOB Gardner

Shipping Additional


CardMagnet2

(Price Per Piece)

500 1000 2500 5000
$.36 $.28 $.24 $.21
Terms: 50% Deposit. Balance due upon delivery. Most printed items are printed per “Standard Trade Practice”, meaning 10% over/under and billed accordingly.
*This quote accounts for a half hour design time. Additional design time will be billed at our Standard Hourly Rate of 0/hr.
NOTE: Prices are subject to change.

3 Problems With Inconsistent Prospecting

February 27th, 2013

Let’s face it . . . you’re busy!
You have all kinds of sales tasks that you need to complete each and every day but unfortunately . . . some of them take you away from prospecting.
If you’re like many sales professionals, that can lead to inconsistent prospecting which can hurt you in (at least) 3 […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

What is cybersquatting?

February 25th, 2013

Cybersquatting is bullying!The internet enables us to hide away all by ourselves and still interact with the whole wide world. This technology allows us to feel socially comforted in times of loneliness, to conveniently access important information from almost anywhere and much more. Unfortunately, it also strips away many of the consequences of actions that would never be acceptable face-to-face. One prime example of this is cybersquatting.

Cybersquatting is the practice of registering trademarks as web domains with no intention of using them, in the hopes that the owner of the trademark will buy the domains from you at a much higher price. Companies can invest millions of dollars in the development of a brand, so if they have to pay a little extra to get the right address for their website, they may just shoulder the burden of the extra cost and fork out the cash. A real life version of cybersquatting would be comparable to cutting someone in line at a store, ordering the rest of what that person was intending to purchase, and then turning around and saying “Sorry, I got here first… Is this what your company was looking for? I’ll sell it to you for an unnecessarily high price!” Sure, you might make some money off your actions, but you certainly aren’t going to make any friends. It’s essentially a new age form of blackmail.

There are a couple exceptions. It doesn’t count as cybersquatting if you purchased the domain and actually used it. It also doesn’t count if you never used it but you really did mean to. Cybersquatters tend to snap up a large amount of URLs, playing the numbers game, hoping that eventually someone will come along needing one or more of them.  Another unfriendly practice is domain kiting, which you may remember from one of our previous blog articles.

To learn more about all the details of website management, just keep reading our blog or contact us with specific questions!

PANTONE® Color of the Year for 2013 is Emerald

February 22nd, 2013

Emerald - PANTONE's 2013 Color of the YearColor is an important factor in the decision making process for every web design project. PANTONE®, the world-renowned color experts, announced recently that they’ve chosen Emerald as the 2013 Color of the Year! The experts themselves describe Emerald as “Lively. Radiant. Lush… A color of elegance and beauty that enhances our sense of well-being, balance and harmony.” Today, everyone knows the importance of going green cannot be stressed enough. Taking better care of the environment is not just a social fad; it’s a global responsibility that must be taken seriously. It’s no surprise, then, that PANTONE®’s Color of the Year resonates with such an important issue.

It’s a good idea to update your website regularly, and sometimes it’s necessary to give it a complete overhaul. Choosing to embrace PANTONE®’s Color of the Year in your web design (if it works within your company branding, of course) can be a great way to remind yourself annually that your website needs some TLC. With this strategy, when the color experts announce the new Color of the Year, you’ll know it’s time again for you to work on the website.

Over the past couple years PANTONE® has chosen warmer hues like orangey red Tangerine Tango and pink Honeysuckle. By contrast, this year’s choice strays to the opposite side of the color wheel with bright Emerald green. In both nature and the manmade world, green works well when combined with almost any other color; bright flowery colors, darker subdued shades, and pale pastels are all compatible in the right designs. All in all, it’s a very easy color to work with.

What comes to mind when you think of the color green? Chances are, you feel relaxed and unworried. Luminous and energizing, any shade of verdant green can inspire feelings of peace and balance. On a totally uncontrollable, subconscious level, our inner cavemen associates an abundance of green with a plentiful water supply and a slim chance of starvation. So for the most part, if strategically used, green can subconsciously create favorable feelings which could very much aid in getting your traffic to convert!

We want to know what you think – would you use Emerald green in your website? Was it a calculated design strategy or just a subconscious color preference? Share your thoughts, please!

How Would You Answer This Question?

February 21st, 2013

There’s a recurring question in many of the sales forums and it goes something like this
“What’s a must read sales book?”
I’ve watched these discussions play out pretty much the same way for the last few years and I would say that approximately 90% of the answers point to a book that is at least 5-10 […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Diva Nail File #1690

February 20th, 2013

Diva Nail File #1690

Size: .75″ H x 7″ W x .125″ DImprint Area: .5″ H x 3.5″ WProduct Color: Black, blue, lime, orange, pink, purple, red, white (up to 4 assorted colors at no extra charge)

 

Imprint Color: Black, white, gray, yellow, orange, red, burgundy, purple, royal blue, dark blue, process blue, dark green, green, teal, brown, gold, silver, pink, neon pink

Setup Charge: .00

Layout and Design: .00*

Shipping Weight: 2 lbs/100 files

Price Includes:

1 Color Imprint**

1 Imprint Locations**

Digital Proof

Delivery to Your Location Additional

 

 

 

DivaNailFile

(Price Per Piece)

150 250 500 1000
.15 .04 $.98 $.93
Terms: 100% Prepay or 50% down with approved credit. Most printed items are printed per “Standard Trade Practice”, meaning 10% over/under and billed accordingly.
*Design time is estimated at 30 minutes. Additional design time will be billed at our standard hourly rate of 0/hr.
**For additional imprint location(s) and/or color(s) call for a quote
NOTE: Prices are subject to change.

For Whatever It’s Worth . . .

February 19th, 2013

I struggle too.
I’ve had my share of rejection and people hanging up on me.
I’ve had deals fall through where I had mentally spent the commission check.
I’ve had ideas crash and burn and times when I second guessed myself.
I know what its like to want something so bad and yet,  it seems to be moving further […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

I Could Really Use Your Help With Something

February 18th, 2013

I plan on launching a 2 two day course within the next few months and wanted your thoughts on two things.
1) I plan to do this either mid June or late September. Which one is more appealing to you and why?
2) Where in the US would be most appealing to you and why?
3) I plan […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Browser Statistics – January 2013

February 18th, 2013
Browser Statistics
Browser Statistics – January 2012

The web browser statistics have been released through January 2013. The stats are published monthly at W3CSchools.com.

Below are the web browser stats for January 2013.

2013 IE9 IE8 IE7 IE6
January 6.4% 7.7% 1.0% 0.3%
2013 Firefox Chrome Safari Opera
January 30.2% 48.4% 4.2% 1.9%

 

2012 IE9 IE8 IE7 IE6
July 5.9% 7.7% 2.0% 0.6%
August 6.1% 7.8% 1.8% 0.5%
September 6.6% 7.9% 1.3% 0.4%
October 6.8% 7.6% 1.2% 0.3%
November 6.5% 6.8% 1.1% 0.3%
December 5.9% 6.8% 1.1% 0.3%
2012 Firefox Chrome Safari Opera
July 33.7% 42.9% 3.9% 2.1%
August 32.8% 43.7% 4.0% 2.2%
September 32.2% 44.1% 4.2% 2.1%
October 31.8% 44.9% 4.3% 2.0%
November 31.2% 46.3% 4.4% 2.0%
December 31.1% 46.9% 4.2% 2.1%

It seems that this month, Internet Explorer users continue to abandon earlier versions in favor of  an upgrade (or possibly other browsers). IE9 has gained half a percentage point and IE8 has gained nearly a full percentage point while the numbers for IE7 and IE6 are hovering in the same positions, just like Safari.  Opera has also lost a few users. Firefox numbers are down by almost a full one percent while Chrome is surging ahead with a 1.5% increase.

10 Things That Great Questions Do

February 17th, 2013

1)    A good question can draw someone inward and . . . cause them to reflect, consider and even do so subconsciously through (get this) the awareness your question has created.
2)    Good questioning allows you to take control of a situation . . . without being controlling! By the way, there’s a huge difference between […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

How To Create An Effective Post Call Plan

February 16th, 2013

Podcast Powered By Podbean
Download this episode (right click and save)
You’ve just finished a meeting with a prospect . . .
Now What?
What do you do?
What are your next steps?
Today . . . we’re going to go there!
Here’s What You’ll Gain By Listening Today . . .
A question that everyone managing a sales team needs to […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Superstitiously Reflective

February 16th, 2013

Take a moment to reflect back on your week.
Think about the things you did well and make a note of them.
Think about the things you could have done better and make a note of them too.
Break it down step by step and make sure your learning cap is on.
When you hit that magical moment when […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

How can I use Twitter to my company’s advantage?

February 15th, 2013


Twitter!Twitter
seems like such a wild, unrefined section of the internet with all its abbreviations and codes. How can a professional company make a home for itself there? Would one be able to retain any semblance of professionalism or would one be forced to adapt to the savage ways of the natives? The answer is that although the general population of Twitter will probably never have impeccable spelling or attitudes, they are still the same consumers  you are trying hard to connect with through every other channel. You don’t have to stoop to their level, but you can’t judge them for being there.

Here are a few suggestions for connecting with the Twitter crowd. Just like with any other social network, it’s not enough to simply create an account and ignore it. You have to log in and spend time on the site and attempt to engage or it’s not going to work (contact a web company that offers social media services like inConcert Web Solutions for assistance with that kind of thing).

Use hashtags. Hashtags are labels for your tweets that create instant links to a feed of relevant Tweets. Just include this pound symbol # (or octothorpe for those who like to be precise) before any string of characters. Use it #likethis without spaces or punctuation. Attaching a label to your tweets will make it more likely for other random Twitter users to see your tweet. If you’re trying to advertise your photography services, consider using tags like #photographer or #photos. Choose a unique tag for group events and ask participating followers to include it in their tweets so you’ll be able to find each message easily.

Search for people who need you. People like to complain. It’s a fact. They just do. Many Twitter users post every little thought that goes through their heads. Find people complaining about needing what you do, and send them a Tweet offering a solution to their problems. For example, if you repair electronics, search for Tweets about broken screens. Instant goldmine. You may not get a response from everybody that you send messages to, but that’s no different than traditional forms of advertising that end up costing a lot more than a few Tweets.

Have irrelevant conversations. Build up relationships with your Twitter followers and comment on things that everyone can relate to, like holidays, the weather, sports, and other non-controversial topics. Avoid topics like politics and religion as those conversations can quickly get out-of-hand. If you know any of your Twitter followers in real life, Tweet at them about your everyday interactions, but make sure you don’t reveal personal information about anyone.

Respond to your feed. A lot of those Tweets might seem like they’re from robots, but you never know. You might be surprised at the responses you get if you just put yourself out there. The more times you make the first move, the more opportunities you have for people to respond to you, even if they are not the original target of your offer. Let’s say you’re Tweeting at @misterbusyman about a special you think he might be able to take advantage of, and @ladyjustasbusy sees your message and thinks “Hey, I could use that offer myself!” Not only are you showcasing yourself as a personal contact instead of an automated robot, but you’ve attracted some business in the process. Way to go!

Ask people to follow you. Ask people in real life, ask people on your Facebook, ask people on your website, ask people on your blog, ask people on the phone. The point is ASK! You are not going to attract a million followers and become an instant success on Twitter just by signing up and posting a few Tweets. Studies show that brands have more success on Twitter when they ask their audience directly to follow them on Twitter (and like them on Facebook, etc). Keep putting your Twitter feed out there and keep focusing on engaging your followers, and your Twitter may reward you for it.

Sometimes Love Is Easier Said Than Done

February 14th, 2013

Sometimes we forget to keep the attitude and energy in our marriage that we embraced during the courtship.
I wonder if we do the same thing with our business relationships?
Always
Be
Courting
Courtships never end . . .
They continue and we must remain dedicated to the mindset.
What can you do to keep courting your customer before . . .
Someone […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

20 Mil Medium Stock Shape Magnets – #MGSSM-Heart

February 13th, 2013

20 Mil Medium Stock Shape Magnets – #MGSSM-Heart

Size: 3” x 3” Heart

Imprint Area: 3” x 3”

 

Imprint Color: 4/0 (Full Color Process)

 

 

 

Setup Charge: .00

Layout and Design: .00*

Shipping Weight: 5 lbs/250 magnets

Price Includes:

Full Color Imprint

1 Imprint Locations

Digital Proof

Delivery to Your Location Additional


20MilMagnets

(Price Per Piece)

500 1000 2500 5000
$.70 $.57 $.47 $.43
Terms: 100% Prepay or 50% down with approved credit. Most printed items are printed per “Standard Trade Practice”, meaning 10% over/under and billed accordingly.
*Design time is estimated at 30 minutes. Additional design time will be billed at our standard hourly rate of 0/hr.
NOTE: Prices are subject to change.