Archive for March, 2013

How to get the most out of your SEM Plan

March 28th, 2013

Businessman Wearing CapeinConcert Web Solutions offers a variety of monthly maintenance plans for our clients and their websites. Each plan includes a specific number of hours that can be applied to any design, maintenance, or consultation projects. Our SEM plan, or Search Engine Marketing plan, is a popular option for companies who want to keep their website in top-notch condition without the time commitment.

As you can see on our Service Plans page, the SEM plan includes the following options:

  • Premium Hosting with stat tracker and backups
    • Tech Support – (up to 15 min. month)
    • 1.5 GB of storage, 5 GB transfers, 50 Email Accounts
    • Daily backups
  • 6 Hours of Tier 1 and/or 2 time  * customized for your particular needs:
    • Production: Maintenance changes, application installs & upgrades, development and programming, graphic design, training, consultation, and tech support.
    • Content: Writing for additional pages, blogging, and eNewsletters. Keyword enhancements.
    • Marketing: Social media, directory work, link building, misc. postings.
  • Monthly Process: 
    • Monthly “In-Touch” phone call with client and developer to discuss site progress and action items for both the developer and the client.
    • Monthly Internal Site Review and Planning Session
    • Monthly Site Analysis and Statistics Report emailed to client.
  • 20% Discount on ALL services
  • Minimum 12 month commitment.

Whew! Did you get all that? Here at inConcert, we really make sure to take care of our clients every step of the way. Whether you want to spice up your existing website or launch a brand new one, this plan offers you some powerful options.

But wait, it gets even better! We believe in being pro-active, and the success of our clients’ websites is our number one priority. If you’ve got more hours each month than you know what to do with, our team of web experts is more than happy to offer suggestions and take care of your website. From technical support to content writing to SEO techniques, there’s no end to the tricks up our sleeve.

Here are a few of the most common ways our SEM clients take advantage of the plan:

Tech Support

Okay, okay… we don’t actually hire cats…

Tech support. We’re not only providing tools, we’re making sure they work, too! Our in-house experts can assist you with any questions you have about your email or hosting, repair damage to hacked sites, provide phone support and much more. The average plan client uses about thirty minutes out of their six hours for tech support tasks.

New pages and features. When your company grows, your website should grow too. To transform your website from a digital business card into a veritable powerhouse of a resource for your organization, just keep adding more webpages and embellishing upon the information and functions on your site. The time spent on these projects can vary greatly and larger-scale projects may span several months if you adhere strictly to the hours from your plan. Got more ideas than you can stuff into a six hour SEM plan each month? Don’t feel limited! Clients who are on a plan with us can request additional work past their monthly limit, which will be charged at our standard hourly rate.

Monthly blog articles. Blogs are a great way to add new information to your website on a regular basis without having to figure out where each specific topic belongs in the hierarchy of your website structure. Blog topics have very few limits. Our content writers can develop a schedule of topics to write about each month. Each article takes about an hour for our content specialists to develop, what with research, writing, review, adding photos and linking to other parts of your site.

timthumbGraphic design and service discounts. Our in-house graphic designer can design anything you want, from logos to brochures to web graphics. We also offer our plan clients a 20% discount off our print and promotional products, so promoting your business has never been easier. We’re a one-stop shop!

Social media management. Social media can be very time-consuming. It’s one of those things that you have to participate in or it doesn’t really count. That’s where we come in – we’ll monitor your Facebook page, Twitter feed, Pinterest boards, LinkedIn connections and more. We can connect your website and blog to your social networks and schedule relevant industry posts that get shared with your fans and friends. This typically takes about an hour of plan time each month.

Keyphrase Database System. Our proprietary KDS plug-in is one of the many ways we can propel your website to the top of Google’s search engine rankings. We don’t want to give away all our secrets though, so call Matt at 978-632-5300 if you’re interested in finding out more about this service and how your business can benefit from it.

The Sales Playbook Ultimate Playlist!

March 27th, 2013

If you’ve followed this blog for a while you know that I’m passionate about music.
Music can lift our spirits and get us into the right state to kick ass as sales professionals (my apologies for using “ass” and “professional” in the same sentence)
I advise my clients to play awesome music before their teams hit the […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Standard 9”x12” Folder – F1-1

March 27th, 2013

Standard 9” x 12” Folder – F1-1

Size: 9”x12” with 3 ¾” pocketsImprint Area: 36 sq. inches max 2 areas

Stock: 100# Construction Paver Red

Imprint Color: Gold Foil

Options: 1 Standard H-1 Business Card Slit

Setup Charge: None

Layout & Design: .00*

Price Includes:

1 Foil Imprint**

Up to 2 Imprint Locations**

Digital Proof

FOB Gardner

Shipping Additional

Folders

(Price Per Piece)

100 250 500 1000
.93 .67 .88 .48
Terms: 50% Deposit. Balance due upon delivery. Most printed items are printed per “Standard Trade Practice”, meaning 10% over/under and billed accordingly.
*This quote accounts for a half hour design time. Additional design time will be billed at our Standard Hourly Rate of 0/hr.
**For additional imprint location(s) and/or color(s) call for a quote.
NOTE: Prices are subject to change.

Our New Online Sales Program Is Live!

March 25th, 2013

On May 1st,  2013 we’ll be launching an 8 session sales training program that takes place right on your computer screen!
That means . . .
No shelling out a bunch of cash for flights and hotels.
No rushing around busy airports.
No time away from work, family friends in fact . . .
If the day and time of each […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Are You Missing Your 50 Minute Opportunity?

March 24th, 2013

According to data collected from the US Census Bureau, the average American is spending about 50 minutes per day commuting.
For many of us, this time is spent listening to sports radio, some good tunes or perhaps making phone calls.
When was the last time you challenged what you’re doing as in  . . .
“Is this the […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

12 Questioning Mistakes & How To Avoid Them

March 23rd, 2013

Podcast Powered By Podbean

Download this episode (right click and save)
Our ability to ask awesome questions can make or break the deals we work so hard to get in front of!
That shouldn’t shock you, in fact, I wouldn’t blame you if you responded to that with a “DUH!” (all caps too) with an eye roll for […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Student asks, “How will you help me get to the NBA?”

March 21st, 2013

I HEAR THIS FROM YOUNG PEOPLE ALL OVER THE COUNTRY.  HERE’S MY REPLY TO “CARL”:

Hi, Carl.  It is great to hear from you.  Let’s work it backwards…

 1)  Education:
To get to the NBA, you must go to college.
To go to a Division I college, you must graduate High School.
How are you doing in high school (what grade are you in and what are your grades)?
This will determine your action steps for your education (extra help, tutor, more study time, meet with advisor/teachers, what courses should I be taking, etc.).
2)  Skills:
What skills in basketball do you need to further develop?
Exercise and nutrition needs now and in the future?
Set 7-day goals to improve these, starting now.  Here’s a link on how to set and achieve goals.
3)  Backup plan:
What happens if you become injured or don’t make it for any other reason?
If you must go to college, learn something you can enjoy and be passionate about later, like becoming a physical trainer, sports agent/attorney, or other career associated with the sports industry.  Remember, even if you do make it, you will retire very young and will need something else to do.  A friend of mine, Drew Bledsoe, was very successful in the NFL and is in the New England Patriots Hall of Fame.  He made a lot of money.  He retired young and is now leaning on his education and passions to start and grow a wine vineyard.  Read this article.
I will always be real with you and not just another adult saying the typical things like, “You need to do better in school.”  But you must really think about it and realize that to have an incredible life in your 20s, 30s, 40s, 50s, and so on…you can’t just think about life in the NBA.  In the end, that will be an incredibly small part of your life.  Bledsoe played from his early 20s to mid-30s.  15 years of a life that will probably see 90 years.  The NFL is therefore only 17% of his entire life!
You must play for the whole game.  Now is the time for you to kick butt in education AND get your skills mastered.  In college and pros, be the athlete.  After a NBA career, you’ll still have 50+ years to live.  Don’t make the mistake I see thousands of young people make and just “wish” to make it in the NBA.  You must create the student that creates a college education that creates an opportunity to play in the NBA and have a successful life afterwards.
Does this make sense?
As you can see, I spent a lot of time on this email.  I will know you are serious if you give this entire email some deep, deep thought and write back to me with an honest and well-thought-out reply.  Notice, too, in this email, I never said you can’t make it to the NBA.   However, now you know why so few actually make it and it’s not always those with the best basketball skills.  You must bring the entire package.
I look forward to hearing from you, Carl.  I’ve enjoyed our short conversations and see the potential within you.
Sincerely,

Jim
______________________
James P. Desrosiers, M.M.

contact me through GROWTHco.com

Custom Scratch-Off Cards

March 20th, 2013

Custom Scratch-Off Cards

Specifications: 1 Artwork version with 1 Standard scratch-off panel (up to 10 variable data messages included). Scratch-off label applied over variable data.

Size: 3″ x 5″

Inks: 4/0, 4/1 or 4/4 (Process)

Stock: Standard White Card Stock

Setup Charge: None

Layout and Design: 0.00*

Price Includes:

Full Color Imprint (4/0, 4/1 or 4/4)

1 or 2 Imprint Locations

Digital Proof

Shipping Included


 

 

 

 

 

ScratchOffCards

(Price per piece)

10,000 25,000 50,000 75,000 100,000
4/1 $.22 $.16 $.12 $.10 $.09
4/4 $.27 $.20 $.16 $.14 $.12
Terms: 100% Prepay. Most printed items are printed per “Standard Trade Practice”, meaning 10% over/under and billed accordingly.
*This quote accounts for an hour of design time. Additional design time will be billed at our Standard Hourly Rate of 0/hr.
NOTE: Prices are subject to change.

One Reason To Think Twice About Customer Surveys

March 18th, 2013

Thanks to a handful of organizations I pretty much won’t fill out customer surveys anymore.
Why?
Because I’ve yet to come in contact with a company who listened to me when my experience sucked!
I take the time to fill out the survey.
Express my feelings (always in a polite fashion by the way).
And then nothing beyond the automated […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Five Advantages of Blogging

March 18th, 2013

Woman Typing on KeyboardIt’s a fact – companies who have blogs get more leads online than companies who don’t have blogs. If you are asking yourself if you can afford to blog, the real question is… can you afford NOT to blog? You will need to be patient, but as you build up content in your blog, you will begin to reap the rewards of your efforts. Here are a few reasons to commit to blogging regularly.

It’s a perfect place to publish your original content. You want your business to stand out. A blog is the perfect channel to showcase the ways you outshine your competitors. Think of it as a direct connection to your interested audience. Provide information such as helpful tips, useful articles, interesting news, details about specific projects you’re working on, and your blog will become a valuable resource that represents you and your brand. From the perspective of a potential client, you’ll come off as relatable, experienced and knowledgeable – all great qualities.

Establish yourself as an authority. When people read your blog, they are going to believe nearly everything you tell them when it comes to your industry. Take advantage of this behavior and assert yourself and your values. Inform your readers about how and why you do things the way you do. Show them you know what you’re doing. Explain why you’ve come to these conclusions. Being confident and believing in yourself can be quite contagious!

Sharing is caring.  Social networking sites aren’t just for fun anymore. Having a collection of all the people you know can be a real bonus when you’ve got something to say. Take all the original content from your team of experts at work and share the links with your friends, family, and everyone you know. If you keep this network of people up-to-date with news from your company, chances are much greater that they will be able to refer a new lead to you.

Blogs are SEO fuel. When people are searching online for your products or services, don’t you want to be the number one result? Blogs can help you achieve and maintain great search engine rankings. Regular doses of fresh content (aka, your blog articles) signify that your company is active and staying up-to-date with your industry. Another factor in these rankings is how often people are posting links back to your blog – popular content earns higher rankings.

Practice makes perfect. If you can’t immediately launch into a flawless explanation of each and every single one of your services or products, then you need to practice. Writing a blog article will make you think and help you articulate your thoughts ahead of time. This can be helpful when you’re faced with an opportunity to make a sale in person; you’re much less likely to stumble over your words.

How To Add Value To Your Network

March 17th, 2013

Perhaps I’m just a cranky pants but I do massive eye rolls when people talk about how you should “add value” to you network.
Aside from the phrase being just beaten to death, no one ever tells you how and then the bulk of the people hearing that feel like jackasses.
That was Paul Castain circa 2008!
Hold […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

How To Use Your Drive Time More Effectively

March 16th, 2013

Podcast Powered By Podbean

We spend lots of time in our cars traveling to appointments, airports and if you’re in inside sales . . . the office.
That travel time represents an opportunity for you to do some really productive things and this week . . . we’re gonna go there!
Here’s What You’ll Gain By Listening Today […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Browser Statistics – February 2013

March 15th, 2013
Browser Statistics
Browser Statistics – February 2012

The web browser statistics have been released through February 2013. The stats are published monthly at W3CSchools.com.

Below are the web browser stats for February 2013.

2013 IE9 IE8 IE7 IE6
January 5.9% 6.4% 1.0% 0.3%
February 5.7% 5.8% 0.9% 0.2%
2013 Firefox Chrome Safari Opera
January 30.2% 48.4% 4.2% 1.9%
February 29.6% 50.0% 4.1% 1.8%

 

2012 IE9 IE8 IE7 IE6
July 5.9% 7.7% 2.0% 0.6%
August 6.1% 7.8% 1.8% 0.5%
September 6.6% 7.9% 1.3% 0.4%
October 6.8% 7.6% 1.2% 0.3%
November 6.5% 6.8% 1.1% 0.3%
December 5.9% 6.8% 1.1% 0.3%
2012 Firefox Chrome Safari Opera
July 33.7% 42.9% 3.9% 2.1%
August 32.8% 43.7% 4.0% 2.2%
September 32.2% 44.1% 4.2% 2.1%
October 31.8% 44.9% 4.3% 2.0%
November 31.2% 46.3% 4.4% 2.0%
December 31.1% 46.9% 4.2% 2.1%

Internet Explorer is steadily declining in usage in all of its versions. We’re not really surprised. Firefox, Safari and Opera have all lost a few of their users while Chrome has officially hit the fifty percent mark! Go Chrome go!

Lotteries, Dreams and The Inevitable Dirt Nap

March 14th, 2013

We had an interesting discussion over on our Facebook page the other day.
I asked the question, that we’ve all considered at least a few times throughout our lives . . .
“If you won an obscene amount of money and could retire today . . . would you keep doing what you do for a living? […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

This Sermon Needs To Be Repeated!

March 14th, 2013

I’ve told the story here before about an old Tony Robbins tale.
Tony tells the story of a minister who repeated the same, exact sermon each week for several weeks.
One week a few people approached the minister and very respectfully called the minister out for repeating the same sermon each week.
He responded by telling them that […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).