Archive for December, 2013

Finding Your Purpose

December 29th, 2013

One of the worst feelings one can experience is a feeling deep within your soul that tells you that you have a job to do and yet you have no clue what it is.
It’s as if you have this urgency that consumes you to the point of frustration, so you give up and surrender.
Surrendering is […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Something To Think About After The Holidays

December 28th, 2013

The passing of time is an odd thing. The events we look forward to seem to take forever to arrive, and then, in an instant, we are looking at them in the rearview mirror in the form of a memory.
I guess that remark has been inspired by this whole “damn that flew by” vibe Uncle […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

I Hope The Holidays Are Different Next Year

December 27th, 2013

Every year at this time, I see something that truly bothers me.
I see people fall into a vicious cycle that starts with mentally checking out, and ends with trying to play catch up for 3 weeks to a month of basically not working.
They tell themselves lies like “nobody buys this time of year” and use […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Now That You’ve Given Out All Those Holiday Gifts

December 26th, 2013

How about a gift for you for a change?
In a few weeks, we’ll be kicking off our online sales course.
It’s not something that’s designed exclusively for the newbies or those in need of some basic, “Sales 101″ refresher.
It’s designed for those who are ready to embrace a better way to sell in 2014!
We’re going to […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Happy Holidays From Paul Castain

December 24th, 2013

I wanted to take this opportunity to thank you for reading my blog, listening to my podcasts and participating in the Sales Playbook community(Facebook, LinkedIn, Twitter YouTube).
YOU are appreciated!
Wishing you a wonderful, happy and healthy holiday season!
Respectfully,


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Happy Holidays From Paul Castain

December 24th, 2013

I wanted to take this opportunity to thank you for reading my blog, listening to my podcasts and participating in the Sales Playbook community(Facebook, LinkedIn, Twitter YouTube).
YOU are appreciated!
Wishing you a wonderful, happy and healthy holiday season!
Respectfully,


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Take Advantage Of Our Facebook Giveaway

December 23rd, 2013

One of the many reasons why you should “like” our Facebook page (aside from hanging out with 2200 of your peers) is that we give things away from time to time.
I’ll let you in a little secret . . . it might seem like I’m only giving away an amazon gift card but maybe I’m […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Are you too hesitant to hashtag?

December 23rd, 2013

Are you too hesitant to hashtag?Now that Facebook has jumped on board the hashtag wagon (hashtwagon? …no?),  there’s no reason for your company not to follow suit. The hashtag, although publicly decried in the media as an annoyance, can be a powerful tool if you use it the right way. The purpose of the hashtag is to categorize your posts so that they are included along with posts from others in one feed, to connect your brand to the topic so that interested readers will be able to find you.

So what is the right way? As we’ve explained before, there aren’t a lot of limits when it comes to hashtagging. To our readers who might be unfamiliar with the world of social media, that may sound intimidating. Don’t worry – we’re here to help. Here we’ve compiled a few suggestions for widely used hashtags that may inspire you to help your company join the online conversation

  • #throwbackthursday (or #tbt) – People post “throwbacks” of all kinds on Thursdays, ranging from baby pictures to historical trivia to links they’ve already shared before. Using this hashtag is a good way to recycle your older content without seeming overly desperate for attention.
  • #followfriday (or #ff) – You are much more likely to get something if you ask for it. This tag is used to promote the other users on your network for whatever reason. Perhaps they are your clients, perhaps they are just accounts that you enjoy, but whatever the case, this tag is the perfect way to spread the word.
  • #caturday – The internet, for some reason, just loves cats. Caturday was born as a Saturday morning tradition of posting photos of cats on 4Chan, a message board website.  Since then, the idea has traveled to other social networks, but nobody really minds, because c’mon… Cats are adorable.
  • #justsayin – Got something to say? Tag your opinions with this hashtag, then browse posts from others who need to get a load off their mind. You never know what you might learn.
  • #funfact – Depending on your industry, people may not know what you know. Take the opportunity to educate your audience with trivia or facts that just might help them out at home, and they’ll forever consider you an expert in your field.

Creating your own hashtag can be a great idea if you want to unite multiple users on a single social network, especially Twitter or Instagram. For example, at weddings these days, it’s pretty likely that guests will be using their smartphones to take pictures throughout the event, capturing intimate moments and design details that professional photographers may be hard-pressed to replicate.  If these guests use one common hashtag for their posts, then sharing these posts with the other attendees is a cinch. This hashtag strategy can be useful in a variety of similar situations, such as business conventions and conferences, trade shows, school events, and more.

To learn more about the language of Twitter, take a look at our Twitter glossary.

The Last Christmas Gift . . . Please Read!

December 22nd, 2013

Tucked away in a safe place within the walls of my heart, is a vision of my Father, Christmas Eve some 26 years ago.
I can vividly see the look upon his face because it was a look that transcended all expression. It was beyond gratitude or joy and it was as if he were recording […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

One Way To Never Miss A Beat During The Holidays!

December 21st, 2013

I’m not slowing down with my sales efforts just because everyone else is!
This blog is still making it’s way to your inbox and I’m still keeping up “appearances”!
Before you write me off as someone without a life or perhaps not practicing what I preach with regard to valuing my family, I want you to know […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

The Christmas Failure Inventory!

December 21st, 2013

I often reflect on John Lennon’s words “So this is Christmas and what have you done” and feel a tremendous sense of “Not a damned thing John” but he keeps singing and the world keeps spinning and . . .
I begin an inventory of things that I haven’t done, don’t have and sprinkle in a […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Holiday Hours for Christmas

December 20th, 2013

MC900439975inConcert Web Solutions will be closed Wednesday, December 25th. Our office will reopen on Thursday, December 26th. All website maintenance requests and website changes that are requested within this time period will be completed upon our reopening in the order that they were received.

Have a fun, safe holiday weekend!

8 Things To Do During A Holiday Week

December 20th, 2013

On our Facebook fan page, I had asked the question “Will you slow down or will it be business as usual for you during the holiday season?” and as usual, we had a good mix of both but . . .
What’s an aspiring sales rock star to do when you want to keep working but […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

You Need To Read This Right Now!

December 19th, 2013

I’m really hoping this isn’t you but . . .
Some of you may have decided it’s a good time to take some time to recharge because it’s  the holiday season. Good for you and congrats because you made a decision.
Some of you have decided to kick it up a notch while your competitors relax. Once […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

My Challenge With A “Smile and Dial” Mentality

December 19th, 2013

I recently facilitated a small business mastermind group where the topic turned to prospecting but with a slight twist.
Someone turned the conversation around from us contacting others to when we are the recipient of the call.
Most of us agreed that the average call we receive are not only poorly planned, it also became blatantly obvious […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).