Archive for October, 2014

Please Read This It’s Pretty Important

October 31st, 2014

On Sunday evening I sent out this week’s quick sales tip.
Did you take the 3-4 minutes to listen to it?
More importantly, did you take the action?
Sometimes we get a tad caught up in consuming lots of stuff and then get a failing grade when it comes to executing!
Do it now before another bright shiny object […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Uncle Paul And His Graveyard Lesson

October 31st, 2014

It was almost 28 years ago to the day that I agreed to meet my guitar teacher at a local cemetery! I thought it was a tad odd, but I was really into Ozzy at the time and thought  communing with the dead might give me some musical insight.
I was wrong! In fact (pinkie held […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Could You Imagine A Sports Team Doing This?

October 30th, 2014

So imagine if you will, turning on your TV to watch your favorite sports team but they aren’t playing.
At first you think there’s some kind of minor glitch but the camera shows you something that shocks you.
Some of the players are reviewing plays.
Others are still warming up.
Some are even pissing and moaning about their contracts […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

How does Constant Contact billing work?

October 29th, 2014

278Many people are confused about how Constant Contact invoices its users because billing is based on the number of unique email addresses in user contact lists during any given billing period. Note the use of the word “unique” because this is where the confusion originates.

Some Constant Contact users try to game the system by uploading a certain number of email addresses to their contact lists – say, 400 addresses – then send an email to that list, delete the list, uploads another list of 400 addresses and repeat. These users mistakenly think that they’ve fooled Constant Contact because at no time were there more than 400 addresses in their contact lists. However, what Constant Contact sees is 800 unique addresses and invoices accordingly. So even if there was only a list of 400 addresses at the time of billing, during the course of the billing month there were a total of 800 unique email addresses posted.

Constant Contact pricing is NOT determined by the number of contacts you have at the end of the billing period, nor the number of emails you’ve sent. It’s determined solely on the number of unique email addresses and the system cannot be tricked by repeatedly loading and deleting a series of small address lists. At the end of the billing period, Constant Contact will have seen the total number of unique addresses and is going to send a bill based on that number.

If you are currently using or thinking about using email marketing for your business we’d be happy to work with you to achieve your goals and objectives.  As a Authorized Local Expert and Master Certified Solution Provider, I regularly speak with and advise many business owners about the best techniques for gaining new subscribers and growing their businesses effectively, without wasting time or money.

If you’d like to have me speak to your association or organization about email marketing, or marketing in general, please email me or schedule a call with me.

4 Things To Do If You Suck At Cold Calling

October 29th, 2014

My first suggestion is so important that you can literally take this advice and throw out the other 4 and still get amazing results.
It also comes with an all caps warning . . . THIS IS NON NEGOTIABLE!
1)   Make A Decision Already And Stop Stalling! Dr Piers Steel conducted a 10 year study on procrastination […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Is Your Email Getting The Attention It Deserves?

October 28th, 2014

Most emails are DOOMED at the subject line!
Do you have any idea, how many of those emails you’re sending to potential, clients go UNREAD?
Care to guess!
Gold star if you said “60-80%”
Yep, open rates are only about 20%-40% . . . and that’s on a good day!
Now if you’re fortunate enough to have your email opened, […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

A Salesman Walks Into A Networking Event . . .

October 26th, 2014

A salesman walks into a networking event and approaches someone.
He doesn’t say a word, no greeting, no “Hi my name is ______” he simply hands the person a piece of paper with one sentence written on it and walks away.
He approaches someone else and does the same thing!
He continues doing this for the duration of […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

A Quick Tip To Start The Week Strong!

October 26th, 2014

This week’s quick tip could dramatically change your trajectory!
Why?
Because if you’re like most people, you aren’t doing this one simple thing as a matter of fact, I’m willing to bet you will fail to do it unless, you take a few short minutes to listen to this free audio tip!
Go ahead . . . I […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

One Thing I Do Every Weekend

October 25th, 2014

I’m very selfish about my weekends.
I try my best to avoid business emails. I believe those sending them to me understand that I have a life and for those who don’t, I guess I can make a note to care what they think.
I try my best to limit the amount of Castain Training Systems stuff […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

WordPress Training

October 24th, 2014

 inConcert provides WordPress support and changes including WordPress CMS training and support.Let’s start by saying WordPress is a great product. It has rapidly become the design platform of choice for blogs and websites because it’s relatively easy-to-use, flexible, powerful, and versatile, with lots of available add-on plugins that can be utilized to give your website greater functionality and value.

However, because WordPress is such a powerful design platform, anyone who wants to be able to use it efficiently needs some training so they can maintain and update their website without having to go back to their designer for simple updates. In fact, WordPress’s content management system (CMS) is so intuitive and easy to use, it’s the CMS of choice for more than two-thirds of the top websites today. The simplified WordPress interface enables users with no coding knowledge or programming experience to quickly come up to speed on design and content management basics.

To ensure they get started on the right foot for doing some of their own site maintenance, some of our WordPress website clients opt to have us train them on the Content Management System (CMS) that comes with their WordPress website package. The site CMS enables them to easily log in and make changes or tweak their existing content whenever they’d like.

As a full-service web design, hosting, and management company, we provide extensive support for all the websites we develop, including updates, upgrades, installs, customization, WordPress plugins, and more. If your website has been developed in WordPress – or you’d like us to create one for you – we can supply all the hands-on WordPress training you need to do as much or as little of your own site management as you’d like. Our flexible WordPress training program is designed to meet a wide range of client needs. We can train your employees at our offices, set up an on-site training program at your facilities, or assist you with online training.

Check out our CMS training video series on YouTube that will walk you through the basics of how to use the WordPress Content Management System.

A Joke About A Bank That Stole The Sale

October 24th, 2014

A young man walks into a bank wearing a hoodie and tries to cash in a bunch of change.
The Teller asks him if he has an account.
He replies “No”
The Teller informs him that there’s a fee if you don’t have an account and asks a simple question “Would you like to open an account”
The young […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

I’m A Little Disappointed!

October 23rd, 2014

Hopefully you’ve figured it out by now that I’m not here to kiss your ass and tell you everything is going to be alright when it isn’t, right?
Sometimes I need to offer a free tap on the shoulder and it’s up to you if you want to take the coaching or get your panties in […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

The 30 Second Phone Workout!

October 23rd, 2014

Imagine, if you will, 400 extra opportunities for you to get better on the phone in the next year, and each one of those opportunities only requiring about 30 seconds of you time.
Do you think you could build some extra aspiring sales rock star phone chops?
Oh, and if all we’re talking about is 30 seconds, […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

I Hope You’re Not Boring Your Prospects

October 22nd, 2014

You might be losing opportunities simply because you’re boring . . . I know, Ouch but please read on!
You bore potential clients when you . . .
Keep trying to reach them on the same channels that are completely flooded like;
Phone and Email
Want to bore them at an even higher level?
Keep saying the same things, over […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

How To Complement The Phone With Other Forms Of Outreach

October 21st, 2014

I thought it might be time for an all caps FREE audio sales lesson that could easily increase your options to 30-50 types of outreach.
And no, that wasn’t a typo!
Think I’m bluffing?
Scroll down and check it out!
Enrollment For Our How To Hunt More Effectively Program Ends October 22nd!
This is it folks . . .
This is […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).