Archive for December, 2016

You’ll Feel Better If You Do This BEFORE The New Year Kicks In

December 31st, 2016

Several times this year, I asked my subscribers to share their biggest sales challenges with me. I heard things like . . . “Hardly anyone picks up their phone” “I get the feeling no one even reads my emails” “I hardly ever get a response and when I do, its usually not favorable.” “After the […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

How A Competitor REALLY Kicks Your Ass

December 30th, 2016

Right now, someone is eating your lunch! They’re taking your opportunities and when you hear why, it’s going to upset you. They aren’t taking your business because they offer something better, in fact, in most cases they aren’t. They aren’t taking your business because they have more experience than you or because they represent a […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

How Prospecting Inconsistently REALLY Hurts You!

December 30th, 2016

Let’s face it . . . you’re busy! You have all kinds of sales tasks that you need to complete each and every day, but unfortunately . . . many of them take you away from prospecting! If you’re like many sales professionals, that can lead to inconsistent prospecting which can hurt you in because . . […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

4 Ways To EXPLODE Your Sales In 2017

December 29th, 2016

You Need A Plan. Your plan needs to help you; Get New Business Retain and WOW Existing Business Grow Existing Business That plan needs to contain a thorough communication plan that includes a Mix Of Sales Activities. That plan also needs to include time, set aside for you to learn how to get better at […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

A Simple Plan To GROW Your Sales In 2017

December 28th, 2016

I’m going to go out on a limb and say that you’re busy! You have all kinds of sales tasks that you need to complete each and every day, but unfortunately . . . some of them take you away from prospecting! If you’re like many sales professionals, that can lead to inconsistent prospecting which […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Emails That ROCK . . . Webinar Replay

December 26th, 2016

For those of you who missed our Emails That ROCK webinar on December 22nd, I have some really good news for you! The replay of the webinar is now available as an instant download which means; You can get instant access to the following; One simple way to find potential clients who are 400% more […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

The Last Christmas Gift

December 24th, 2016

Tucked away in a safe place within the walls of my heart, is a vision of my Father, Christmas Eve some 28 years ago. I can vividly see the look upon his face because it was a look that transcended all expression. It was beyond gratitude or joy and it was as if he were […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

You Deserve To Be Happy

December 23rd, 2016

This is a time of year when we reflect upon the year that’s about to come to an end, and the bright shiny new one that’s about to begin. Somewhere between the “I will lose x amount of weight” and the “I will sell x amount of widgets” I want you to ask yourself a super important question; […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

An Email Tactic That Needs To Go

December 22nd, 2016

There’s an email tactic that absolutely gets under my skin. It’s typical. It’s annoying and You will almost certainly condition the recipient NOT to open your emails in the future. Ready? It’s forwarding the email you sent with another note and as if that wasn’t lame enough; Forwarding it again with another note. Now just […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

There’s Still Time To Improve Your Sales Emails BEFORE Year End

December 21st, 2016

That email you’re about to send is pretty much doomed! Why? Between the incredible amount of emails being sent and received each day,  and the fact that the recipient is crazy busy, they’re going to make a split second decision. A split decision as to whether or not your email is worthy of even being […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

5 Ways To Send A BETTER Sales Email

December 21st, 2016

Many of us don’t appreciate the CRAZY level of noise we have to navigate through as sales professionals. For starters, the average person sends and receives 110 emails per day and that number dramatically increases at the C-Level! The average person is exposed to over 3,000 advertising messages a day. We consume 34 gigabytes (100,000 words) […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

Would Your Sales Emails Pass This Simple Test?

December 21st, 2016

Most sales emails are littered with things  humans would never say in an actual conversation! You know, things like “full service” “one source” “end to end” and a whole variety of other used and abused sales speak. And sometimes we send emails that lack any personality, warmth, and sincerity that; Immediately turn off the recipient. Wanna know why? Because […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

You Could Be Sending A BETTER Sales Email!

December 20th, 2016

You’re not getting responses to your sales emails, and on that rare occasion, that you DO get a response, well, let’s say it’s less than favorable. Meanwhile, there’s plenty of opportunity out there, but for some reason, you’re not getting in front of enough of it! You could, by all means, keep doing what you’ve […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

How I Dramatically Increased My Sales During The Holidays

December 19th, 2016

Many of you should know how I feel about the holidays. On one hand, nobody is going to out “Christmas” me in terms of how much I get into the holidays but; On the other hand, I think it’s ridiculous, how we’ve allowed what should be a week (at best) of holiday slow down, to turn […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

10 Sales Email Templates For Your Arsenal

December 19th, 2016

I’m going to be giving everyone who attends our Emails That ROCK webinar, 10 templates as well as a really cool 20 page eBook. And not to mention over 70 ideas that will be covered during the webinar! It all happens, live, this Thursday, December 22, at 11:30 am EST. Here’s what you’re going to […]


Go to Sales Playbook
Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).