20 Psychological Tactics That Drive Sales!

October 5th, 2017 by Paul Castain Leave a reply »

There are psychological tactics that help us; Overcome Fear, Doubt and Procrastination Help Us Get Into Our “Zone” In Order To Be More Productive Create Intrigue and Curiosity With Prospects Create Rapport and Credibility Gain Control Maintain Control Head Off Skepticism and Doubt Expedite Decisions I could go on and on but here’s the point; […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

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