Do Evil Empires Inspire Performance?

April 26th, 2011 by Paul Castain Leave a reply »

A very successful CEO once told me that he felt every business needed to compete against a company they wanted to annihilate!
He felt that this level of competitiveness drives performance in both his company and with his competitor making them both better for it.
He also stated that this level of competitiveness drives service and the […]
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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


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