Have You Become A Pigeonholed Vendor?

September 18th, 2014 by Paul Castain Leave a reply »

We become “pigeonholed” whenever a client labels us the person they go to for one thing but meanwhile we offer many other things they are buying from someone else.
The reasons for this can vary but more often than not, it’s a simple awareness thing.
This can present a bit of a challenge for us because we […]

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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


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