Here’s How An Email Can Actually Warm Up A Cold Call

August 10th, 2017 by Paul Castain Leave a reply »

There are actually several ways for you to heat up a cold call by sending an email first. For now, my advice is to make them hungry with a “potato chip” email. You know the deal with potato chips (you can’t eat just one) and that’s exactly what you can do in your email. Ways […]


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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

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