How To Send A Cold Email That Actually Adds Value

August 1st, 2019 by Paul Castain Leave a reply »

Unless you’re a complete sales rock star, you’re going to be sending a potential client several emails; BEFORE they even know who you are, let alone grant you an appointment! The problem with the…

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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


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