The Hidden Secret Of How Checklists Help Sales Reps Persevere

June 11th, 2018 by Paul Castain Leave a reply »

Dopamine is linked to positive behavior reinforcement, and it’s responsible for that satisfied feeling when you complete something, according to Psychology Today. That’s why I keep an old…

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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).

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