Why We Procrastinate When It Comes To Cold Calling and What Can Be Done About It

May 13th, 2018 by Paul Castain Leave a reply »

In this week’s episode of The Sales Playbook Podcast we talk about the psychology behind WHY we avoid cold calls and; SEVERAL things you can do to kill procrastination once and for all!…

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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


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