Your Prospect Needs To Continually “Bump Into” Your Value Proposition

May 17th, 2017 by Paul Castain Leave a reply »

On the surface, you and your competitors look and sound the same until; You clearly articulate your difference but; There are lots of things tugging at your prospect’s attention span, that can easily help them forget. That’s why you need to premeditate when and where you will reinforce your value proposition. Some ideas for you to […]

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Paul Castain is the Vice President of Sales Development for Consolidated Graphics where he oversees the training and development of 700 sales Jedis.

Prior to working for Consolidated Graphics. Paul was the Director Of Corporate Solutions Sales for Dale Carnegie & Associates and the owner of two successful businesses.

Over the last 27 years, Paul has trained and mentored over 3,000 sales professionals, written sales training content for several Fortune 500 companies and is the author of Castain’s Sales Playbook (which just won a Sales Pop award for best sales website).


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